My experience spans multiple disciplines (ATL, experiential and immersive tech) working with a range of clients in beauty, automotive, tech and energy.
I thrive on new challenges that get me out of my comfort zone as an adrenaline junkie both in and out of work.
My ideation process is curious and playful, connecting the dots based on good creative strategy and insight. A love for tech and innovation gives me the knowledge to experiment with different platforms pushing ideas into new territories and fuelling my personal projects.
What I do
ART DIRECTION
AR / VR CREATIVE DIRECTION
FILM DIRECTING
PHOTOGRAPHY
SCRIPTWRITING
STORYBOARDING
ILLUSTRATION
LIFE DRAWING
3D DESIGN / EXHIBITION DESIGN
PRODUCT DESIGN
Employment history
Beyondeur
OWNER & CREATIVE EXPLORER
2014 – PRESENT
Lucozade Ribena Suntory Ltd.
SENIOR ART DIRECTOR
2021 – 2022
Momentum Worldwide
SENIOR ART DIRECTOR (PERMALANCE)
2019 – 2020
Freelance Creative Director / Senior Art Director
MATTA, UNDERCURENT, 2LK
July 2018 – 2021
Because Experiential Marketing
SENIOR ART DIRECTOR / CREATIVE DIRECTOR
Jan 2017 – July 2018, London
RPM Ltd.
Art Director
Aug 2016 – Jan 2017, London
Energy Ltd.
Art Director
April 2015 – July 2016, London
N20 Experiential Marketing
ART DIRECTOR / DESIGNER
Nov 2012 – Apr 2015, Windsor
Grey / Geometry Global
ART DIRECTOR
Oct 2011 – Nov 2012, Bucharest
SAATCHI&SAATCHI
ART DIRECTOR
Sept 2010 – Aug 2011, Bucharest
CREATIVE IMPACT
DESIGNER /ART DIRECTOR
Apr 2008 – July 2010, Bucharest
Languages
ENGLISH
ROMANIAN
ITALIAN
FRENCH