Insight
Slightly readjusting your diet and eating less animal products could have a great impact on the environment as well as your wellbeing.
Idea
Visually striking campaign that communicates the urgency of rethinking our diets for a better self and a better future. The campaign is communicated via OOH, animation and small give-aways that raise awareness of the issue and hold bitesize information on how best to take action.
Involvement
Concept creation, art direction, illustration, copywriting
